43: How to Get Clients with Tiago Faria

*SaCola * (00:00:00) - Welcome to Work it, Live it, Own it! on a show that explores how to upgrade your lifestyle through life lessons, real estate and entrepreneurship. Here's your hostess SaCola Lehr. How many of you love marketing your business? If you don't market, how will people get to know about who you are? Building brand awareness, visibility and exposure. But the reality is, for a lot of us, marketing isn't always fun. So today we're going to cover three main areas with a special guest Tiago Faria. First thing we're going to talk about is transforming services into irresistible offers. Unearthing dream clients and utilizing your contacts, your network as a sales team. So again, my special guest is Tiago Faria. He is a business mentor in the health industry, and he has a unique marketing approach, what we call the anti marketing approach. Now he's got some cred behind this. He worked for the European Google Corporation for eight years. He has been simplifying marketing and business to its core, and he truly believes that you already have everything you need to have a successful, thriving and fun business.

*SaCola * (00:01:34) - So welcome Tiago to work. My God.

Tiago (00:01:37) - Thank you so much for this presentation. I'm already excited about it just because of your super compelling intro. Thank you so much for having me.

*SaCola * (00:01:44) - Oh thank you. And the one thing I love about you, Tiago, I think we were just talking about this before the show, is that you wouldn't trade anything in the world to spend time with your wife and your daughter, so I love that. I wanted to bring you on. When I read your bio, I was like, this is a guy I want to connect with. Especially with your view of marketing and how you take a look at it, because a lot of people, they start a business, but they may not know how to market and it may not feel fun for them. So they kind of shy away from it. So can you start us off about telling us how you can transform services into irresistible offers? You have something called the hand razor method, which is turning generic services into irresistible offers.

*SaCola * (00:02:35) - So how can a business owner like myself get ready to share a key strategy? Or even. I think you work with coaches and consultants, right? So what key strategies would you share with them if they're looking to make their offers stand out?

Tiago (00:02:53) - Yes for sure. So thank you so much for for the intro and uh, for the context. Um, so yeah, the entire marketing concept I love marketing, of course, I'm not anti marketing per se, I'm just anti what I've been struggling with for three years, which is the this world of internet marketing, internet gurus that are sending us very different tactics and complex strategies of funnels and ads and, and things that, um, uh, get us distracted from, actually, we should be doing and we jump into this shiny object, uh, you know, going after one tactic after the other one doesn't work. You jump immediately to another, and then you're constantly in this, in this, in this, uh, rat race. Right? Not giving yourself, allowing yourself to reach the full potential of one simple thing.

Tiago (00:03:41) - Could could get you going. If you're just stick to it and then for a long period of time. So I meant by that. And I believe that we don't need to get distracted with all those complex strategies until a certain point. I believe that until you reach the stable tank per month, uh, then you're ready to, you know, have some fun with ads, hiring more people to help you out. But until then, we are, uh, we are okay with what we have. And it all starts with being very clear on. Who you actually want to help. This is something that is so key because most of us, we when we come to the business in this health industry, coaches, consultants, service providers, we we try to help everyone, right? We we we we believe that we we should be helping everyone. Anyone who gives us money is a potential client. But that is that is a bit problematic because our messaging, our communication then kind of dissolves a bit in the ether.

Tiago (00:04:32) - No, it doesn't attract anyone specifically and it doesn't resonate with anyone specific. So we complicate our lives in that sense. So the first step is to actually be clear on who can you help the best? Who is, uh, who values you the most, you know, so you can so they can focus on a specific person, a specific context, a group of people that share a specific context and focus on a problem that you can solve deeply, that they really want to solve right now. Okay. It should be an urgent problem that they have that they need to get rid of right now, that keeps them awake at night. Uh, otherwise it's just a nice to, uh, nice to to know that I could do that one day, but then they would not. You know, they will not get the initiative to buy and to, to get help from, from us. So we really should drill down on that. And so the way I like to do it is, okay, let's start doing what I call the anti marketing method, which is to reach out to your current contacts.

Tiago (00:05:26) - You know, your current you probably have already worked with clients before or you had some sales conversations before, some leads you didn't follow up through, or even an audience that you currently have in your social media and simply, uh, reach out to 5 to 10 people and ask them if you could have a quick chat with them about 10 to 15 minutes. I would love to interview you, ask you some questions because I'm thinking of creating this program, this service that will help you reach this goal. I would love to have your feedback, your opinion. You'll you'll see that people love to give opinions and so they will be more than happy to say yes. Um, and in those interviews, it's key for you to ask questions like, what are your main frustrations around this problem? Or how do they look, how day to day look like, what they've been struggling with, what your main goals and objectives. And then you, uh, you advise you to record those interviews because those words that people use, the emotional wordings, the they're actual emotional words that they use is what you use your body, you can use to, you know, communicate later with them.

Tiago (00:06:25) - You can use their own language later. So it's amazing Intel that you collect. Uh, you go back to your homework, craft the offer, craft the way you approach your new program or service using their language. What is the main problem here? What the main objections that I feel and what is the outcome of my program. It has to reflect something that really, really want to achieve. Right? So if you do that with the help of your current, uh, contact list, um, you're halfway there. You know, it's it's halfway there because, uh, most of us tend to to stay in our own minds and create something alone and then see if it, if it sticks or not in the market. But we should invert that process and help, uh, allow people to help us to create something that they really want. So that's the. Yes. Sorry.

*SaCola * (00:07:09) - No. Go ahead.

Tiago (00:07:10) - No, no, I was just going to follow up now to the to the offer. Right.

Tiago (00:07:13) - So with that in mind, you, you have everything you need to to create something that is irresistible because you know what they want the the pain that you're going through, the language that they use, not your own right. The anger to use. You can tell them, look, this, this, my program solves this specific problem. And you will get this after you're working with me. Of course, if you implement it, if you're the right person. Uh, so it has to be a very clear outcome. Um, and, and you should also, you might already know all the objections people might have around your program. Um, you should be able to know that if your target audience is like very busy moms, C-level moms that have, uh, one, uh, that are single moms, they won't have much time to implement a course or a program. So you should think about those things into your offering. And by design, add it to your offer so that when you communicate with those kind of people, you tell them something like, listen, you don't need to spend too many hours watching videos.

Tiago (00:08:08) - I created this very short audios that you can listen to in your car while you're driving your kid to school, you know, so you have to think about those things to craft something that is irresistible. And it's an easy yes. So it's a very easy yes for people to, to accept working with you. Um, and, and then, yeah, those are the three components that we will already get you very far in your offer.

*SaCola * (00:08:33) - Okay, I like that because a lot of people think that when you're starting a business, we have to invent something new and spectacular. And the reality is there's nothing new under the sun. Everything has already been done before. And I think the most important thing is to say, okay, if you see a business, an already existing, thriving business, perhaps there have a missing piece or missing component. And I have conversations all the time. There are people who will reach out to me or LinkedIn and say, hey, can I sit down and talk to you about podcasting, for example? What is it that you need as a podcaster? And I tell them.

*SaCola * (00:09:19) - And if they're not ready for that part of what I need, that's fine. It's okay. But I'm giving them that feedback and I'm saying, okay, this is a pain point for me right now. This is where I would like to go. This is what I need assistance with. If they don't have a package for that yet, that's fine, but they can create one later on. So I like the fact that you're taking something and you see you're taking the opportunity to talk to 5 to 10 people, taking finding out what their pain points are and how you can take them from pain to pleasure. And then. Yeah the two PS pain to pleasure. Right. You have pain Island and then you have Pleasure Island. And our goal in helping our clients is to take them from that pain point, wherever they're not clear what they may be struggling with to provide them that clarity. Because I used to work with coaches. And so I know that that pain to pleasure point is so important for people.

*SaCola * (00:10:20) - And but I also like how you mentioned to tailor custom it. So if you said I am a single mom and I want to help other single mothers create a thriving business or whatever it may be. They don't have the time to sit there and scroll through social media or watch countless videos like you mentioned. You want something quick and tangible that they can take on the go. And if it's just a 1 to 2 minute daily gym or whatever they need to do as far as implementing a task that day. That's great. So finding out what it is, using those key words and phrases that they're using when you're recording your conversation, get permission to record the conversation, of course, and then use that verbiage. And that's where you get. The marketing or your content. I should say you've written content, but even some of your verbal content for videos and you've kind of touched on the entire marketing approach a little bit, but specifically finding your premium dream clients, is there another way that they can do this within their current following? So say for example, social media.

*SaCola * (00:11:41) - Would you say? The same approach is beneficial for your subscriber list and for followers on social media.

Tiago (00:11:52) - Yes, so for social media, it will be a good idea for you to also ask some people to interview them. That's one thing you can already do in your social media, like, hey, I'm looking. I want to, uh, create this program and I need some time, some 10 to 15 minutes just to ask you a couple questions. Who would you be interested in on? Uh, having a quick chat with me, and then you can have those interviews that we're talking about initially, but you can also leverage your social media. To unearth, like we talked about, unearth those dream clients that probably you never communicated, uh, that that specifically to before. You didn't create this specific offer that we're talking about. Uh, and maybe you didn't communicate it properly or they never heard that you had this offer. So I'm sure that you if you have at least 2000 followers or even an email list, I'm pretty sure they already have right now, 3 to 7 people that will be ready to purchase right now, your offer and we just need to uncover them, right? And for me, the the only purpose of social media, I'm not one of those you won't see me on on TikTok or Instagram creating those reels and stories.

Tiago (00:12:55) - I don't I'm not into that thing. Of course it works. Every strategy nowadays works. I'm just not too much into it. But for me, the only purpose of social media is to actually start profitable conversations with people. So that's why there is direct there. That's why messenger, there's you know, all those platforms have um, conversation, uh, chat, uh, platforms. So the strategy will be super easy and simple. Simple is good. It's repeatable. It's easy to stick until, uh, so it's like I call it a two step, um, hand raising posts that are created for you to start conversations, to start to sell your offer. And so first, the idea is for you to look at the outline of the program you just created or the service that you created around your offer, and make a list of things that you or your clients have done before, uh, that your dream client would be interested in learning. It has. But of course it has to be something that is is compelling, has to be interesting, has to be outside of the box, controversial, unexpected.

Tiago (00:13:53) - Because we need to capture the attention. Uh, so so for example, if I was in the the weight loss, I would do something like, uh, have I lost £20, uh, while eating desserts? So something that is controversial or unexpected or how I like, we talked about the sea level single mom, how I fit my exercise routine while being a C-level executive and single mom. Right. This is something that resonates with the audience says, oh, interesting how did that happen? Uh, or in my case, how I attracted dream clients online without spending money on ads, you know, or without doing anything crazy content on social media, uh, or relationship coach. How I, uh, gained courage to start a divorce conversation. Conversation with my partner. If that's your target niche. Right. People that are in that space. So you should make a list of those things and just start with the one I think is the most compelling, most appealing, and then create a video around that topic.

Tiago (00:14:48) - This is my approach. Some people create PDFs or documents or audios, but I prefer to create a video because people see you. It's much more, uh, a relationship of confidence and trust. Uh, and you simply just, uh, it doesn't. There's no secret for those videos, anything you you want to create ten minutes, 30 minutes, and you simply add value to the people around the topic, you educate them. And at the end of the video, you just have a soft call to action. Something like, if you like what you saw here, uh, and you'd like some more information, just reply interested or send me a message to the DM, right. Uh, and then so you post that already somewhere you did YouTube, or you can put it in Facebook. Instagram doesn't matter. And then you, uh, you simply go back to your social media followers. We want to communicate with them. Right? And we create a post and we say, look, I just posted a video where I show you how to whatever.

Tiago (00:15:36) - We talked about one example that I told before, would you like to have it? If yes, just hit reply or reply below. So kind of a hand raising the people that are interested in the topic, they will say yes, sure, I'm interested. So they'll start commenting. People respond. And in social media it's great because your posts will increase their reach, right? As more interaction, more more stuff happening and you will also answer to those comments. So the reach will will increase. And and then after that, those people that answer that are the reply you first of all, you contact them through messenger or direct or whatever. You send them the video or the document you created and you start a conversation. Right. There's an excuse for you to start a conversation. It's the perfect excuse for that conversation. These people are interested in your methods. You know that they need what you have. So start a conversation, ask, ask them questions, and qualify the person to see if she's a fit for your new offer.

Tiago (00:16:30) - New program. Right? So questions like, uh, yeah, what I've been struggling with lately around this topic, what have you tried to do before? Um, what are your goals and what you want to achieve? And then at the end of it, you'll have a good idea if the person is ready to work with you and simply ask, hey, would you like some help with that? I have a solution here for you. I would love to chat with you, or you can book a call with that person or whatever. Use your sales process. Uh, and this is something you can rinse and repeat constantly so you discover which topics resonate the most with your audience. Uh, it's usually what, not. What we think the market is, is always is always right and usually tricks us. Uh, and then you also discover if you're attracting the right people, because maybe the topics you're talking about are bringing you people that are not ready. To work with you so you it's a good game for you to play online to see the responses.

Tiago (00:17:21) - And um, and of course, if you see a post that one of those posts you created has like hundreds of answers, then okay, this is research something. This is a topic I should be focusing more on my stories, my reels, and my, you know, that social media game. And then you can even as a bonus, you can play with it a bit and uh, just, uh, run one that most successful, successful post on ads with a low budget. If you want to play with, with $5, $10 a day, and then you can multiply your answers with cold audiences. So yeah, this is the basis of the hand raising posts. People show interest. And then you have conversations with those people and you can unearth those that are ready to buy right now.

*SaCola * (00:17:59) - Right? Okay. So just to recap what you're saying, because that was so much valuable information there. And I know it's all in your brain and it's outlined and it's great. And what you said, you hit on so many wonderful points.

*SaCola * (00:18:14) - So if you're saying if you are using social medium and you do a short video and you're giving a call to action at the end by saying, hey, if this. Information. How did you word it? Again, if this resonates.

Tiago (00:18:29) - If you like what you saw and you would like some more information around this topic, just reply or send me a message.

*SaCola * (00:18:35) - Right? And then sometimes what I've done if someone who's not in the same field as me has liked a post or liked a real or something that I've done on social media, then I'll reach out to them using the DMs and saying.

Tiago (00:18:51) - Hey, that's a very, very smart, very good.

*SaCola * (00:18:53) - Right? But hey, I sometimes I fall into the social media wormhole. I try not to, I try to post valuable information and like you said, some things that I think may be great may not be what the audience thinks is great. And so if someone does like something, then I will DM them and say, thank you so much for liking my post.

*SaCola * (00:19:18) - Would you mind sharing with me or giving me some insight on what really resonated with you? Oh, and it's brilliant to find out what it is that really stuck out to them and say, hey, oh, I liked this part that you've mentioned right here, would you? And then I guess we could take it a step further with your method. By saying, hey, would you mind? I'm getting ready to start a program. Would you mind if I sit down and have a conversation interview you, ask you some questions, and then if you've already have a program in mind, but to back up because you were saying making a compelling offer or a program, what if someone is stuck and they don't know how to come up with a compelling program? How would you help them? Come up with a compelling program.

Tiago (00:20:12) - Yeah. So if you interview people, those 5 to 10 people and you ask them the key question for them to make it compelling is what have you tried before? That hasn't worked for you.

Tiago (00:20:22) - Right. And you start having answers from those people. And those are usually the things that people don't like to do or something that they don't want to do or they tried. It didn't work before. And you can include that in your titles. So for example, like I said before, like without um, or without like how I attracted clients without using ads. So because I interviewed people and they say I hate using ads, I spent a lot of money on ads and it's like a waste of money. So that will be something. That is compelling because it's, uh, out of, uh, it's against what the norm is saying. You know, the funnels, the ads, and it's also it goes, uh, goes towards the, the, the mindset that people are my people are that they, they didn't like ads or they're not ready for it. And so the interviews are key for you to discover what will be compelling for them, what will resonate with them, what will be outside of the box or unexpected.

Tiago (00:21:13) - So I think that that's that's one exercise that people could do is to interview people and ask, what have you tried before that didn't work? And then you can use that in your own content, in your titles. Uh, how to reach this without that thing that people tried before didn't work or the thing that people don't like to do, you know, that's already a very good copywriting, easy copywriting skill you could start using in your.

*SaCola * (00:21:34) - Even if you're not a great writer, you've got those keywords and phrases to use that will stand out to your potential, ideal, or dream clients. So switching gears, um, because I know we've talked about avoiding the shiny object syndrome and avoiding the social media wormhole and even, uh, spending a lot of money on ads. And they not always working. So I'm the type of person I love working by referral. And it doesn't matter what type of business I'm in. I love working by referral, and even one of my friends said when I started my real estate business, she said word of mouth was going to be so important for you.

*SaCola * (00:22:19) - And she says, I'm still a firm believer that word of mouth speaks volumes and it's proved true. So to get to switching gears of utilizing your contact networks as a sales team, can you give us an example or insights that you've had into how professionals can leverage their networks effectively for client acquisition, in coaching, in the coaching and mentoring industry?

Tiago (00:22:47) - Exactly. So what? We, um. The word of mouth is, is exactly what I, uh, I love to talk about because most of us usually depend on on it, but passively. Right. We just expect people please talk to each other. But people have very busy lives. People forget about things, you know, they're constantly distracted. So if we're not proactive about that, we are leaving a lot of money on the table. Right? It's it's it's insane that we do that. But it's a natural tendency that most of us have. So we need to start being more systematic about it and be more proactive about it. Because what we've talked about until now is what is people around in our or not or around our network that already need our offer.

Tiago (00:23:26) - We talked about that already with those hand raising posts, etc. but we also have people that don't need our offer around us and we should also do something about them, you know, because, uh, people, everyone, um, needs everyone needs money. Okay. Right. So they don't they might not need our offer, but they might. Everyone needs money, some more than others. But, um, this is something that we should consider in our network. And if we should not overestimate the power of network connections. Uh, everybody loves to support the people. They care about the warm relationships we have around us. And connections go much further than we could ever possibly imagine. You never know who knows who, right? So what we can do is simply to create a referral program around our offer, where we offer a referral commission to whoever sends us, uh, a client that a person that becomes a client afterwards. So we should also always gain this habit of asking, even if it's a client that says, yes, a client that wants to work with us, we can always gain the habit of asking, oh, this is awesome, super, super great to work with you.

Tiago (00:24:25) - Do you know anyone else who'll be interested in this offer that could actually give you a discount for you? And, you know, a person that comes into the program, so you're already incentivized. They're people that are working with you. Uh, also people that say no, you can also reinforce that thing like, okay, I understand it's not for you. It's not the right thing for you. But do you know anyone else who would be interested, who wouldn't benefit from this service? Uh, I have a referral commission that I can pay you out. Um, and also for, uh, for the people that are around you, you're like, I was talking about the contacts you have that don't need your offer. You can simply ask them to. Do you know anyone who'd be interested in this new offer? I have a referral commission that I, that I, that I get to. This is the kind of person I love to work with. You can brainstorm with them and the, um, and you'll see that there will be relationships that are warmer, you know, they have established relationships around you that will be more than happy to help you.

Tiago (00:25:17) - You will see that people even will say, I don't need a commission. I'll help you out. No worries. I know these two people. I will send you over. Uh, so it's it's this habit of systematically asking, um, in a relaxed way, you know, unpretentious way. Uh, but, uh, you should be proactive about it because there's so many connections around our network. Right? Though our network has a ton of ramifications of networks, that of people that would be interested in our approach and if we start doing that systematically, we, uh, we created a sales team, like, like I talked with you before, a free sales team that is, uh, incentivized and willing to help you out. And then you start depending less and less on being on the hunt for new clients all the time. Yeah.

*SaCola * (00:26:06) - I love it. Now. Would you recommend how would you recommend staying in contact with your sales team or the ones that you are sending out referrals to, or they are referring your business and you are doing some sort of commission? For them.

*SaCola * (00:26:25) - How would you keep. Because on top of my right to keep them in mind, to keep you in their mind of thinking. Okay, say for example, oh, I know a coach or I know a consultant or strategist or realtor who can actually help you with this. How what would you recommend? Because a lot of times people post on social media all the time, I'm realtor, I've sold all this, or I've just generated this amount of money on launching my program and sometimes it can become overbearing and pretentious. In a way. So what would you recommend? A natural, organic way to do that to stay on top of mind?

Tiago (00:27:09) - No, definitely. That's a great question and I love what I do. I learned to do. I was not like this before. I learned to be more structured about it. So I am systematic about it. I create a Excel file and I start making a list of all the people that I have established relationships with. Right? And then I take note of when I contacted them with my first approach.

Tiago (00:27:30) - Right. Um, and then I love to to keep deepening the relationship, not just once asking and then forget about it. Right. There's multiple things you can keep doing, like sending something valuable for the person. Um, if you have a podcast like SaCola has, you can ask that person, hey, I would love to interview you. It would be amazing to have you on my podcast. So to start deepening the relationship with that person, um, if it's and the more established that relationship is, the more likely that person will start wanting to help you proactively. Right. So it's keeping track of all those things, um, and uh, and you'll see that magic magic can can happen. But yeah, the key, the key thing here is to track everything and make sure you communicate regularly with that person, um, and adding value to that person, not just asking all the time. Right. Uh, interview her, send something valuable. Hey, this. I saw this post.

Tiago (00:28:23) - It reminded me of you interact on their LinkedIn, keep, you know, commenting and adding value to her network, to the person's network. Uh, I think those are the key things to keep in touch.

*SaCola * (00:28:34) - I love it. Keeping in touch, following up, but providing value a lot of times it's so key, so vital and not. Being. I don't know. I'm trying to think of the exact word of what I want to say, but it's not like this, just in-your-face boom. This is what I do. You should buy from me. Take advantage of those who are liking on. If you are posting on social media, or you're out there on LinkedIn and and taking advantage of interacting with the people who I love, that.

Tiago (00:29:12) - You do that so well, it's amazing.

*SaCola * (00:29:14) - Thank you.

(00:29:15) - Most people ignore.

Tiago (00:29:16) - The likes, right? Most people just ignore the likes are cool, but don't do anything about it.

*SaCola * (00:29:20) - I I'm learning. I'm learning just like you are. Tiago. I'm learning a system, a structure that works for me because you hear so much.

*SaCola * (00:29:30) - There's so much out there. And so if you try to start using what you already have social media platforms, for the most part they are free guys. And so if you have someone who is commenting and you are creating a program out there, reach out to them like Tiago mentioned, ask them some questions. Find out what really resonated with them. Is it something you said? What were some key takeaway points for them? And then allow them their conversation with you to help you create more content. And even when you do create more content and say, hey, I thought of you when I created this video, let me know what you think. Let me know your thoughts. Did this answer all of your questions? Are there more questions or more things you would like to know about this particular area? And that's a way to also continue to provide value, I think, and with potential clients. And then so that way they know, hey, this person is not asking me for a lot, but they're always giving me value.

*SaCola * (00:30:37) - Hey, you know, I know someone who does this. I know a coach, I know a mentor, I know a consultant, I know a strategist. Here you go. And you can create a joint venture partnership and a lot of industry. So I like everything that you mentioned. That hand razor method, finding your dream clients, finding your ideal dream clients because not like you said, not everybody liking is your ideal dream clients, but they could be a potential sales team member for you. And this is all without spending money for ads. And we're not knocking anyone who wants to do this. But like Tiago, you mentioned earlier, if you're generating five figures consistently a month, even four figures consistently a month, you've done this consistently and you want to start playing with the ads like Tiago mentioned. Okay. Because at some point you want to scale and you want to leverage, you want to go and grow. So. Okay, if that's what you want to do. But I know a lot of successful businesses, you won't even see them out there on social media.

*SaCola * (00:31:43) - They won't even be posting. They don't even run ads, but they have thriving businesses. And it's all due to a lot of what Tiago mentioned today. So Tiago, I want to thank you so much. You've given me and my listeners so many different valuable things. And I want to ask you two rapid fire questions before we go, but I want to let people know how they can stay in contact with you or reach out to you if they want to delve deeper into having a successful, sustainable business that can thrive and flourish.

Tiago (00:32:24) - Sure. Thank you so much. So yeah, I'm at the beginning stages of internationalizing my brand because I've been focused on the Portuguese market for 4 to 5 years only now. My mentor said, Tiago, what are you doing? 10 million people, 1.8 billion people speaking English. Yeah. So I'm at the beginning stages of it. So if you go to Tiago Faria, that's Tiago Farrant. You can still lurk me a bit there if you Google Translate with Chrome.

Tiago (00:32:52) - Um, or you can shoot me an email with any question, any comment about this at Tiago, at Tiago, or if you want to have a chat at brainstorm. I love to meet new people around this area. So at the right top corner of my website, you can just book a free call and we can have some fun.

*SaCola * (00:33:07) - Okay. All right, I love that. Have some fun guys. No matter what in your business, in your life, have fun. And if it's not fun, let's take a step back. Let's reevaluate and reassess. Why are we not having fun in our lives, in our businesses? So Tiago Marketing, I know is your jam and you are an experienced Googler. And I also know you love to be adventurous. So what skill or hobby you've always wanted to pick up, but you haven't had a chance to yet?

Tiago (00:33:45) - To pick up to actually, um. That's a great question. I, um, I love to I love to play tennis. I love to play anything with a racquet and a ball.

Tiago (00:33:56) - So I would love to start learning padel. I don't know if, you know, paddle. Paddle is another kind of. Maybe it's not very popular in the US right now, but it's a very interesting, uh, uh, racket and ball sport that, uh, I need to go back to. I'm, I'm trying to focus more on my physical activity. So this is something I definitely need to do this year.

*SaCola * (00:34:16) - You and I both. Yeah, I and I'm like you, I love anything with a racquet and a ball. My husband bought, uh, pickleball paddles and balls, but we.

(00:34:25) - Have very.

Tiago (00:34:26) - Popular in the US. Right. Pickleball it.

*SaCola * (00:34:28) - Is. But I'm scared to do it because I've heard so many people get hurt and injure broken fingers.

(00:34:34) - I'm like.

*SaCola * (00:34:36) - You guys are really vicious on the court. So I love badminton, tennis. Those are my jam. So that's cool. I have to look up, paddle though. And if you were to have dinner.

*SaCola * (00:34:48) - Where a historical figure or famous person, who would it be and why?

(00:34:54) - Hmm.

Tiago (00:34:55) - That's a good question. I think I would love to have a dinner with Mr. Jim Rowan.

(00:35:02) - Okay.

Tiago (00:35:02) - He's a he has helped me so much. I've been listening to his, uh, seminars constantly on audible. If you have a free a few other paid account on audible, you have access to the, uh.

(00:35:14) - What's his name?

Tiago (00:35:15) - There's, uh. I forgot the name of a publisher that published all the seminars from these big figures of of the self-help industry, etc.. So I'm constantly getting inspired by him. Uh, and, uh, he's really some, uh, personality that is super interesting and so valuable. Uh, I would just love to stay a whole lot, a whole hour. Listen to him. Yeah, right. Yeah, definitely. Jim. Rob.

*SaCola * (00:35:38) - You definitely going to have to send me that one so I can follow. I do have an audible account.

(00:35:43) - Oh.

*SaCola * (00:35:44) - Well, you guys, we want to hear from you.

*SaCola * (00:35:46) - What's one burning question or insight you've gained from today's episode? See how I'm following up on Thiago's advice right here. Drop it in the comments and let's keep the conversation going. Also, share your experience with us. Have you tried any particular marketing strategies? That's not always ad related, or you stayed away from shiny objects like we've discussed today? Share your experiences or even your challenges in the comments below. Because again, your story just might inspire others in our community. And as always, guys, keep living, keep dreaming, keep pursuing. But don't forget to Work it. Live it. Own it in your everyday lives. Take care guys.

(00:36:35) - Bye.