Embracing the Whole Entrepreneurial Spirit with Peter Sorgenfrei

I recently had the pleasure of sitting down with Peter Sorgenfrei, a seasoned entrepreneur whose journey is nothing short of inspiring. In our conversation, we delved deep into the experiences and philosophies that have shaped his success. I'm excited to share with you the wisdom and insights that emerged from our discussion.

From Humble Beginnings to Global Leadership

Peter's story is a testament to the power of determination and vision. Starting from humble beginnings, he has navigated his way to the top, leading teams across the United States, the United Kingdom, and Denmark. His role as a founder and CEO has been marked by a relentless pursuit of personal and professional empowerment.

The Leap of Faith into Entrepreneurship

Nearly two decades ago, Peter made a pivotal decision to leave a job that didn't fulfill him. With a clear vision of the work he wanted to do, he reached out to potential clients and landed his first corporate contract with Toyota. This bold move was the beginning of a thriving market research and competitive intelligence services business based in Brooklyn, New York.

Adapting Across Borders: A Key to Success

Peter's international experience has taught him the crucial role of cultural sensitivity and adaptability in business. He shared a particularly enlightening story about connecting with the chief marketing officer of United Airlines, demonstrating the effectiveness of a warm touch approach and the benefits of sharing knowledge generously.

Trusting Your Own Answers

One of Peter's core philosophies is helping individuals to trust their instincts. He recounted advising co-founders grappling with tough decisions, emphasizing that most answers lie within us. The challenge is to cut through the mental loops and internal debates that often cloud our judgment.

The Entrepreneurial Rollercoaster: Coping with Stress and Burnout

Peter spoke candidly about his own struggles with stress-induced incapacitation in 2018 and 2019. His recovery journey underscored the importance of establishing strict habits around health, sleep, and work cadence. These practices are not just personal preferences; they are essential for resilience in the face of entrepreneurial challenges.

The Whole Human Approach

Integrating personal and professional life is at the heart of Peter's whole human approach. He shared his experience implementing health and wellness programs in a manufacturing company, noting the remarkable improvements in productivity and employee well-being.

Embracing the Whole Entrepreneurial Spirit: Moving Forward

As we concluded our conversation, I encouraged our listeners to reflect on their own experiences and the importance of self-care. I also had a bit of fun with Peter in a rapid-fire question segment, which revealed even more about his dynamic personality and approach to life and business.

I hope our rich conversation leaves you with valuable takeaways about entrepreneurship, adaptability, and the importance of trusting oneself. Remember, the journey to success is as much about the destination as it is about the path we take to get there. Share your thoughts and experiences in the comments, and let's continue to learn and grow together.

Until next time, keep embracing the whole entrepreneurial spirit, working it, living it, and owning it!


Peter Sorgenfrei
Peter Sorgenfrei
CEO and Founder Coach